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Hello! I am Vaishnavi,
A UX Researcher & Designer, 
 passionate about people, design and technology....
Know more

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UX Projects 

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ZARA 

UX Research, UI/UX Design.

Redesigned Zara’s website to enhance customer satisfaction, engagement & conversion rates by improving site structure, refining search functionality, and ensuring an inclusive design.

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VIRTUAL GLOBE

UX Research, UI/UX Design.

A virtual tour app to meet the needs of individuals (disabled, poor people, students & teachers, old people) interested in travelling & exploring different places.

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WORLD OF VEG

UX Research, UI/UX Design.

A vegetarian & vegan app to meet the needs of individuals interested in exploring veg & vegan restaurants, recipes & community in New York City.

My Design Framework

May 2024 – Driven by the challenges of disabled travelers, I researched, interviewed, and mapped user journeys to design an inclusive, accessible experience through wireframing and UX methodologies.

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Jan 2025 – Investigated why users find Zara’s website magazine-like and hard to navigate through surveys, interviews, and analysis before exploring solutions.

I follow a research-driven and user-centred approach to craft intuitive and impactful designs. The process begins with a deep understanding of the problem through market research, competitive analysis, and user studies. By leveraging quantitative and qualitative insights, I ideate and create wireframes and prototypes to develop user-focused solutions. I refine and optimise designs through iterative testing and continuous feedback to ensure they align seamlessly with user needs, behaviours, and business goals.

Beyond Apps & Websites 

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