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Hello! I am Vaishnavi,
A strategic mixed-methods UX Researcher, getting companies & their users/customers closer by uncovering gaps and opportunities through quantitative & qualitative research, analysis & actionable recommendations.

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Analysing and Optimizing the Information Architecture to enhance Zara’s e-commerce shopping experience.

ZARA 

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UX Research & Information Architecture

My thesis involves conducting quantitative & qualitative research to identify usability issues & pain points, analysing the site's current structure, and proposing a redesigned framework aimed at streamlining navigation and improving user satisfaction.

UX Projects 

Strategic User Research for FinCity:

Uncovering UX Drivers in Gamified Crypto-Fintech

FinCity

UX Researcher

At this blockchain finance company, I conducted extensive market and desk research to understand crypto-fintech user segments. This research was crucial for improving feature prioritization and strategic decisions. I analyzed competitor "tap-on" games to uncover key UX drivers and engagement triggers. I also developed a mixed-method research plan to inform the user acquisition strategy.

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Virtual Globe

UX Research, UI/UX Design.

A virtual tour app to meet the needs of individuals (disabled, poor people, students & teachers, old people) interested in travelling & exploring different places.

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WORLD OF VEG

UX Research, UI/UX Design.

A vegetarian & vegan app to meet the needs of individuals interested in exploring veg & vegan restaurants, recipes & community in New York City.

NLPL

UX Research

Testimonials

"I had the pleasure of mentoring Vaishnavi during her internship at FinCity. As a user research intern, she demonstrated exceptional skills in conducting desk and market research to gain a deep understanding of our target audience. Her ability to design thoughtful questions and metrics allowed us to continuously assess the success of our product.

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Vaishnavi presented her findings with confidence and insight, contributing significantly to our team's understanding of our users. Her dedication to work and her genuine care for the user experience were evident in everything she did.

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Vaishnavi is a reliable and hardworking individual who is always eager to learn and grow. Her flexibility and adaptability were instrumental in navigating changing business needs. I highly recommend Vaishnavi for any role that requires a talented and dedicated user researcher."

Patrick Kellar

Head of UX @Google​

Co-Founder & Product owner @FinCity

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